Introduction

Sri Kundal Lal Sahni started the business in 1976 as a small street shop in Ambala City. His son, Sri Sanjay Sahni, present Managing Partner, joined the business in 1980 and established the firm BEAUTY PALACE in the year 1987.


Why it was formed

The highly unorganised and predatory priced nature of the fashion jewellery industry inspired Sri Sanjay Sahni to undertake on himself to reform it. This was accomplished by bringing all the product ranges under a single roof at a fair and fixed price.

As in words of Cher, “Women are the real architects of society”, therefore the motive behind establishment of the firm was to provide her not only what she wants, but what she deserves.

Oscar de la Renta has truly said that, “ A woman makes an outfit her own with accessories.”

What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language; therefore, accessories are crucial. Cosmetics and a piece of statement jewellery are the fastest way to elevate an otherwise understated look. They transform your body language and attitude. They lift you physically and emotionally. To us, accessories are a form of self-expression - they are hints about who you are in what you wear.


Achievement/ milestone/ journey

Sri Sanjay Sahni’s vision, hard work and ethical conduct allowed the firm to reach great heights. Today, we are leaders in this industry in whole of North India. Our present store is of 24,000 sq. feet size, thus making it one of the biggest stores in India in this line of business. We are a family of 200 strong team members. We deal in all types of Fashion Jewellery, Accessories & Cosmetics.


Ideology

We, at Beauty Palace, believe in providing service to our customers rather than following a traditional trading approach. We know that each customer has individual preferences and thus needs personalized approach. We try our best to meet the needs & wants of our customers.


Business Model

We source our products from pan India, China and Korea. We believe in providing our customers the products in line with the latest fashion and trends. Being a wholesaler, thus dealing in huge variety and quantity, we are able to provide our products at cheaper prices. We cater to every budget need i.e. from low- cost to ultra- premium.


Core values

The firm is built around values such as :Integrity and ethical conduct honesty and trustworthiness. Commitment to clients. Product quality and reliability. Continual self-improvement. These values are so deeply rooted in our organizational culture that these have become identities /are synonymous with/ of BEAUTY PALACE brand.


Future Mission

We aim to serve our present & future customers by continuing the work in the same manner and spirit as we have done in the past and improve it with the feedback received from our prized customers. We would like to reach even greater heights with the support and love of our customers.